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All-American

Midwest Girl

vintage Americana lovE!

This line was inspired by old photos of our mom in the 70s. Think high waist jeans, spaghetti strap tank, hair down to her waist & a bandanna tied in her hair. Not sure why we didn't get that long hair, but our mom definitely passed on her love for style, creativity, & of course the Midwest to us!

Sweet As

American Pie

This brand is going to have a true vintage flare. It's going to feel 70s. Flower child. Free spirit. But still remain true to celebrating The Midwest Girl. Maybe just a little different than our traditional Midwest Girl merch!

TRUE VINTAGE. TRUE AMERICAN.

Our Wisconsin hometown was the perfect setting for Heartland Honey. The place hasn’t changed. The people, the popcorn & the home team pride.