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Midwest Girl

vintage Americana lovE!

This line was inspired by old photos of our mom in the 70s. Think high waist jeans, spaghetti strap tank, hair down to her waist & a bandanna tied in her hair. Not sure why we didn't get that long hair, but our mom definitely passed on her love for style, creativity, & of course the Midwest to us!

Sweet As

American Pie

This brand is going to have a true vintage flare. It's going to feel 70s. Flower child. Free spirit. But still remain true to celebrating The Midwest Girl. Maybe just a little different than our traditional Midwest Girl merch!


Our Wisconsin hometown was the perfect setting for Heartland Honey. The place hasn’t changed. The people, the popcorn & the home team pride.